This Is Jeremy's Story

At 15, Jeremy launched a mail-order rollerblade and accessory business, Rocky Mountain Deals on Wheels, with his parents, Marvin and Debbie. As an avid hockey player, he noticed rollerblade wheels were expensive, so he found a way to source blemished wheels and sell them at a big discount, making the gear more affordable and accessible. These early ventures taught him how to start a business, find product-market fit, and develop skills in sales and marketing—lessons that sparked a drive and mindset he carries with him to this day.

After high school, Jeremy brought that entrepreneurial spirit to the football field, playing varsity at the University of Northern Colorado before transferring to Colorado State University, where he earned a degree in Technical Journalism. Those years reinforced the importance of teamwork, resilience, and communication, all of which became foundational to his journey as an entrepreneur.

In 2002, Jeremy co-founded JFLY Presents, producing over 400 live events and working with artists like Snoop Dogg, LL Cool J, Bone Thugs-N-Harmony, CeeLo Green, and the Wu-Tang Clan. These experiences taught him more than just how to organize events—they helped him connect with people from all walks of life. Whether it was collaborating with artists, negotiating with venue operators, promoting events, or selling tickets, he developed a knack for building genuine relationships by meeting people where they are. Being able to adapt and understand different perspectives has always been one of his greatest strengths. It’s about finding common ground, appreciating where others are coming from, and creating an environment where everyone feels valued.

In 2009, Jeremy founded Altitude Digital with $500 and a vision, scaling it to $250M+ revenue, raising $30M, and earning 9X Inc. 5000 and 2X Deloitte Fast 500 awards. Beyond these milestones, he valued creating opportunities for people to grow and succeed.

Not one to stop building, Jeremy co-founded Edison Interactive in 2016. Partnering with companies like Verizon, Avis, and Caesars Entertainment, Edison grew into a leader in managing over 100,000 connected screens across North America. The work was exciting, but the most fulfilling part was helping others innovate, recognize opportunities, and discover their potential. This passion for helping others led him to invest deeply in mentoring. Through the Blackstone Entrepreneurs Network, his role on the Colorado State University College of Business Board of Advisors, and programs like Youth on Record, he has worked with countless individuals to unlock their potential. For Jeremy, mentoring isn’t just about sharing knowledge; it’s about seeing others succeed, showing them what’s possible, and helping them break ceilings they never thought they could surpass. It’s about being a connector, someone who helps people see opportunities, grow into their best selves, and thrive in ways that ripple outward.

Now, Jeremy channels all of this into his consulting company, Rocketfuel, where he helps leaders and entrepreneurs uncover opportunities, drive growth, and ignite innovation. Rocketfuel isn’t just about solving problems; it’s about empowering others to achieve what they didn’t think was possible. What excites him most is watching others grow, seeing the breakthroughs, the moments when everything clicks, and the impact they go on to create. For Jeremy, success is about more than the businesses he has built or the milestones he has achieved. It’s about the connections he has made, the people he has inspired, and the opportunities he has helped others discover. Being a connector is what drives him, bringing people, ideas, and possibilities together to create something extraordinary. That’s what makes it all matter and keeps him energized to keep building, inspiring, and making a difference every single day.