Looking for Programmatic Everything in 2016? Keep Waiting
Looking for Programmatic Everything in 2016? Keep Waiting Programmatic technology has revolutionized the digital ad world, to the point where
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Ad Tech Has Failed Publishers — But Data Can Help Them Turn the Tide
Ad Tech Has Failed Publishers — But Data Can Help Them Turn the Tide (Posted on MediaPost’s Real-Time Daily)Video has
How Publishers Can Handle The Hidden Costs of ‘Tech Taxes’
How Publishers Can Handle The Hidden Costs of ‘Tech Taxes’ As programmatic advertising reaches critical mass, the ad industry must
Eight Ways to Put a Creative Spin on Promoting Client News
Eight Ways to Put a Creative Spin on Promoting Client News What happens when you have big company news to
Seven Tips for Keeping Your Cool In the Midst of a PR Crisis
Seven Tips for Keeping Your Cool In the Midst of a PR Crisis No one wants to wake up to
Is Audibility the New Viewability?
Is Audibility the New Viewability? Following the industry’s adoption of viewability as a core metric, even moving toward transacting on
Could The Same Technology Used by Bitcoin Automate Payments for Programmatic Advertising?
Could The Same Technology Used by Bitcoin Automate Payments for Programmatic Advertising? Programmatic technology has revolutionized digital advertising through automation.
Media Metrics Publishers Can’t Do Without
Media Metrics Publishers Can’t Do Without Programmatic advertising has ushered in a treasure trove of data and metrics, but what